Map, Schmap

One of my photos from the Australia/New Zealand trip was selected for inclusion in a new travel guide site, Schmap at www.schmap.com . My picture of the exterior of the Queen Victoria Market in Melbourne, Australia caught the eye of the Schmap photo editor. So, what the heck. I approved the use of the pic and it can now be found in the Historic Buildings of Australia section of the Schmap.

I checked out the site and they seem to be providing original travel guide content licensed through a third party, Wcities, which has an office in San Francisco and in India. The "unique" content is that they feature pictures from travelers who have uploaded pics on Flickr. Big deal. I don't understand the value they are providing traverls that can't be found on other sites.

However, the content is displayed via an interactive map where each location is featured and linked to the area travel guide. I guess this is cool. Maybe I'll use this site to help plan my trip to British Columbia in July...and then hopefully I'll understand the unique value proposition.